Engagement and Connection Using Analytics

Today’s ever-changing digital landscape tells us that we need to be able to pivot to a variety of market conditions. Engagement and connection drive business, as we know, which makes website analytics an essential tool in managing your organization’s financial literacy needs and overall marketing needs.

The Power Of Analytics

For those partners who license a private label website with us, you should receive a monthly analytics report showing activity on your private label website (PLW). Website analytics goes well beyond the sheer number of visits. Analytics can tell you how your visitors view your site (Mobile device? Desktop? Tablet?), which can help you determine if content needs to be shorter so people will engage with you while they’re “on the go.”

Learn What Your Visitors Want

Analytics can tell you about your site’s most popular pages, which can help you determine content. For example, if your report shows a high number of visits to an article on car-buying, that could mean your visitors might be in the market to purchase a car, so is it a good time for an auto loan promotion? Or they could use a 401(k)-saving calculator—maybe it’s time to host a retirement planning workshop?

Website analytics can also reveal some behavioral patterns of your audience. What do they do on your PLW once they get there?

Focus Your Efforts

As you start planning your financial wellness strategy for the coming year, be sure to look at your website analytics to get an idea of where to focus your efforts and how to get the most out of your BALANCE partnership!