About BALANCE

Financial balance

As the nation’s non-profit financial coach for over 50 years, we are dedicated to increasing the financial health of all consumers. We have helped millions of families achieve their financial goals through debt reduction, credit score improvement, budgeting, and homeownership.

Founded in 1969 as the Consumer Credit Counseling Service of San Francisco, today BALANCE is a mature and diverse nationally respected financial services organization. We meet growing consumer demands through partnerships with progressive organizations that allow us to meet families where they are. We work to bring together various stakeholders, including financial institutions, government agencies, employers, healthcare, technology, media, and fellow nonprofits, to create measurable, collective impact across the country.

Our 2022 Impact

105,361

Total clients served (sessions, calls, modules, workshops)

36,858

Online personal finance modules were completed

5,103

Housing counseling client sessions

The nation’s financial coach since 1969.

Our Mission

Your financial guide dedicated to helping you balance life’s important decisions.

Our Vision

The most trusted source for financial advice in the nation, inspiring and empowering people from all walks of life to achieve their financial dreams.

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Diversity, Equity, and Inclusion

BALANCE committed to fostering a diverse workforce, and maintaining a workplace that is equitable, inclusive, and safe for all employees. From recruiting practices, to pay and benefits, promotions, and all other aspects of employment with us, an environment of equity is of utmost importance to us.

We not only recognize that you, our employees, comprise a wide range of backgrounds and characteristics, but we believe those differences should be celebrated and valued. Whether it’s race, religion, gender, national origin, ancestry, color, language, age, marital status, sexual orientation, gender identity, gender expression, physical or mental disability, medical condition, genetic information/characteristics, veteran status, political affiliation, or any other characteristic, these are parts of each of you that contribute to your experiences as humans, and ultimately to the knowledge and expertise that make you a valuable asset to the Company.

BALANCE is committed and determined that there be access, opportunity, and advancement for all individuals. We will always strive for ways in which we can cultivate an inclusive work environment, strengthen our cultural competency, and train our managers and employees to provide opportunities for growth and development equitably.

It is our intention that all of our employees, regardless of any particular background or characteristic, are always treated with respect and dignity. Likewise, we expect that as our employees, you will treat your coworkers, supervisors, and other team members with the same dignity and respect at all times.

Fearless Leaders

Rico Delgadillo

President & CEO

Rico joined the team in 2003 and brings with him more than two decades of experience in the financial wellness sector. He began his career with BALANCE as…
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Tina Cota

Chief Financial Officer

Tina Cota, CPA, is the Chief Financial Officer at BALANCE, responsible for managing the organization’s finances, including financial planning, management of…
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Darrell Christoff

Chief Information Officer

Darrell is responsible for all aspects of the organization’s information technology and systems. In this role, he leads IT strategic and operational…
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Linda Davis-Demas

VP of Housing

Linda is a solution oriented experienced bilingual trainer, housing leader and collaborator. Linda is responsible for all housing counseling programs…
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Cynthia Campbell

Chief Experience Officer

Cynthia is a strategist, a corporate communicator, and a project executor who proactively identifies and resolves agency challenges, product development…
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Karina Galvan-Torres

Senior Director of Operations

Karina joined BALANCE in 2015 and has served our Financial Fitness Partners for the past four years. She implemented new training resources for…
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