About BALANCE

Financial balance

As the nation’s non-profit financial coach for over 50 years, we are dedicated to increasing the financial health of all consumers. We have helped millions of families achieve their financial goals through debt reduction, credit score improvement, budgeting, and homeownership.

Founded in 1969 as the Consumer Credit Counseling Service of San Francisco, today BALANCE is a mature and diverse nationally respected financial services organization. We meet growing consumer demands through partnerships with progressive organizations that allow us to meet families where they are. We work to bring together various stakeholders, including financial institutions, government agencies, employers, healthcare, technology, media, and fellow nonprofits, to create measurable, collective impact across the country.

Our 2018 Impact

72,953

Consumers improved their overall financial health

9,406

Consumers reduced debt and improved their credit score by repaying over $8M in consumer debt

52,570

Online personal finance modules were completed

The nation’s financial coach since 1969.

Our Mission

Your financial guide dedicated to helping you balance life’s important decisions.

Our Vision

The most trusted source for financial advice in the nation, inspiring and empowering people from all walks of life to achieve their financial dreams.

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Fearless Leaders

Rico Delgadillo

President & CEO

Rico joined the team in 2003 and brings with him more than two decades of experience in the financial wellness sector. He began his career with BALANCE as…
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Erin Allen

Senior Vice President, Strategic Engagement

Erin joined the executive team in 2016, and is responsible for development of sales strategies in alignment with…
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Darrell Christoff

Chief Information Officer

Darrell is responsible for all aspects of the organization’s information technology and systems. In this role, he leads IT strategic and operational…
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Tina Cota

Chief Financial Officer

Tina Cota, CPA, is the Chief Financial Officer at BALANCE, responsible for managing the organization’s finances, including financial planning, management of…
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Karina Galvan-Torres

Senior Director of Operations

Karina joined BALANCE in 2015 and has served our Financial Fitness Partners for the past four years. She implemented new training resources for…
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Cynthia Campbell

Chief Experience Officer

Cynthia is a strategist, a corporate communicator, and a project executor who proactively identifies and resolves agency challenges, product development…
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Linda Davis-Demas

Vice President of Housing

Linda is a solution oriented experienced bilingual trainer, housing leader and collaborator. Linda is responsible for all housing counseling programs…
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