Use TV and Video!

You’ve no doubt heard the phrase “a picture says 1,000 words”, so are you using video and television to talk about your financial wellness resources? A BALANCE partner, Pacific Cascade FCU, created a video that airs on a local tv station during the day. It’s not considered advertising but rather educational.

Even if your budget doesn’t have room for a tv spot, you could still create a video to show in your branch or office locations, on employee intranet sites, or on your website and/or social media channels.

As our collective attention spans grow ever shorter, video is a powerful tool that helps create brand recognition and can stimulate conversation about financial well-being among your customers and employees. All you need is a cell phone and a few graphics inserted in the right location. Need help with brainstorming ideas or scripting? We can help with that! Just ask your Partner Relations Manager for details.