President and CEO
Rico oversees all counseling operations and counseling service delivery for the organization’s hundreds of partner organizations, including credit unions, community banks, and Employee Assistance Programs, as well as numerous government and government-related entities. Bilingual in English and Spanish, he is well-known and respected in the industry for his leadership skills and experience serving diverse communities.
Previously, Rico served as Vice President and Chief Operating Officer for a credit counseling agency in Texas. He began his career in the United State Air Force, where he was responsible for assignment actions at the headquarters level for enlisted personnel worldwide. He is a Leadership School distinguished graduate, and Certified and Housing Counselor.