On the Border: Words Matter
By: Cynthia Campbell, MBA, MEd, CUDE, Chief Operating Officer
I have always loved writing because I believe the “pen is mightier than the sword,” meaning words are stronger and more influential than force. One of the things I love most about the English language is the vast word choice. There are 170,000 to choose from, so why would…
The Help Members Need: Standing In The Gap
By: Cynthia Campbell, MBA, MEd, CUDE, Chief Operating Officer
If you are wondering what your members may need right now, I would suggest they need understanding and creative solutions. Recently, I have had conversations with two people who called BALANCE wanting financial counseling. They both had a gap that needed…
Upstreaming Financial Services
By: Cynthia Campbell, MBA, MEd, CUDE, Chief Operating Officer
There is a parable used in the healthcare industry that has changed the way I think about serving people. I would like to share this parable, which I heard told by Dr. Rishi Manchanda, the founder of HealthBegins, in a TedTalk called, “What is an Upstreamist in…
What Credit Unions Can Learn From Healthcare: Member Centered Financial Home
By: Cynthia Campbell, MBA, MEd, CUDE, Chief Operating Officer
In the healthcare field there is a concept called, “patient centered medical home” (PCMH). It is a model that puts patients at the forefront of their own care. Patient centeredness refers to healthcare that establishes a partnership among practitioners, patients, and…
How Choosing a Financial Wellness Partner is Like Dating
By: Jen Martin, Director of Partner Relations
If you are considering implementing a financial wellness program for your members and/or staff you may feel overwhelmed at where to start. Luckily, my team and I have on-boarded many credit unions and have learned a lot along the way about what they were looking for, what they hope to…
Knowledge Begets Confidence
By: Meaghan Hiller, AFC®, Director of Financial Education
How do you foster your employees’ confidence to love their job? Help them build upon their current skills and learn new ones, increase the “tools in their toolbox,” empower them with knowledge and strike up a new spark in how they approach their day-to-day. In two words…
Are Your Members Financially Healthy?
By: Cynthia Campbell, MBA, MEd, CUDE, Chief Operating Officer
When I first heard of the Financial Health model created by the non-profit, Financial Health Network (formerly CFSI), I was thrilled. This framework offers four main pillars of financial health and under each pillar, there are two indicators. It is beautifully simple. They offer…